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ICC Men’s T20 World Cup 2024: Amul’s sponsorship of USA and South Africa cricket teams highlights their commitment to cricket’s global expansion and their longstanding involvement in the sport.
Amul, the renowned dairy brand will sponsor USA and South Africa during ICC Men’s T20 World Cup 2024 in June. The highly anticipated ICC tournament is set to kick off on June 1st, featuring the opening match between USA and Canada in Dallas, Texas. Amul’s collaboration with the Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing dairy products under the Amul brand, reflects a strategic move towards promoting and expanding cricket’s popularity across the nation.
Amul’s involvement in international cricket dates back to 2011 when they partnered with the Netherlands cricket team, maintaining a strong presence in various ICC events since then.
The news of this partnership was met with enthusiasm, evident from the official Twitter account of USA Cricket and Proteas Men (Men’s National Cricket in South Africa) which expressed excitement over the new alliance with Amul for the upcoming ICC Men’s T20 World Cup.
“We are so excited to announce our brand new partnership with Amul! They will be our main sponsor for the upcoming Men’s T20 World Cup!” tweeted Official Twitter account of USA Cricket.
We are so excited to announce our brand new partnership with @Amul_Coop! They will be our main sponsor for the upcoming Men's T20 World Cup!
Click the link to read all about our new partnership: #Amul #weareusacricket pic.twitter.com/S7T1By4OdE
— USA Cricket (@usacricket) May 2, 2024
“We are delighted to announce Amul as the team sponsor to the Proteas men’s team for the ICC Men’s T20 Cricket World Cup 2024 in the West Indies and USA. The Proteas will kick off their T20 World Cup campaign with three league matches against Sri Lanka, Netherlands and Bangladesh at the Nassau County International Cricket Stadium in New York from 3 – 10 June. Their journey then shifts to the West Indies, where they will conclude the league stage with a match against Nepal at Arnos Vale Cricket Stadium in St Vincent on 14 June,” tweeted Official Twitter Account of Men’s National Cricket in South Africa.
“With Amul’s support and recent 4-0 series victory against Canada, the USA men’s cricket team will look forward to making a statement in the upcoming T20 CWC 2024 at home,” Proteas Men’s tweet continued.
🤝 We are delighted to announce Amul as the team sponsor to the Proteas men’s team for the ICC Men’s T20 Cricket World Cup 2024 in the West Indies and USA.
The Proteas will kick off their T20 World Cup campaign with three league matches against Sri Lanka, Netherlands and… pic.twitter.com/lG8tDcCLrL
— Proteas Men (@ProteasMenCSA) May 2, 2024
First published on: 02 May 2024, 16:38 IST
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