Thursday, May 23, 2024

Fashion designer Simone Rocha launches bedazzled Crocs collaboration: See pics

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Your new summer-must-have? Crocs x Simone Rocha’s high-fashion collaboration.

The shoe collaboration, between the Colorado-based footwear company and the Irish fashion designer, comes in various styles and colors and is now available for purchase. The comfy chic collab, which was first previewed at London Fashion Week in 2023, combines Rocha’s signature elegance and “directional aesthetic” with the effortless comfort and “iconic brand DNA” of Crocs, per a news release.

“The exclusive collaboration explores the creative juxtaposition of femininity, practicality, and utilitarianism, resulting in a distinctive collection that challenges traditional perceptions of footwear,” the press release added.

The shoes are priced from $175-275 depending on the style.

Comprising three silhouettes, Simone Rocha reimagined the Crocs Siren Clog, Class Clog and Quick Trail shoes with whimsical and romantic accents. For example, the Simone Rocha x Crocs Siren style, available in black and white, are adorned with chunky jewel and floral jibbitz.

Each reimagined Crocs style features Rocha’s signature pearls, crystals and jet beading.

Crocs’ Classic Clog also received the Simone Rocha treatment and at $175 features oversized pearls and more exclusive jewel jibbitz. The shoes come in multiple colors: black, khaki, pink, white as well as multiple styles, the classic version, quick trail and siren.

Wait, when did Crocs become cool again? Inside the comfy shoe company’s sensational rise

The Simone Rocha x Crocs collection was released during a 24-hour drawing that will end April 11 at 11 a.m. central time. Many of the styles on Rocha’s site are now sold out and people can set an alarm to notify them when they’re back in stock.

The foam clogs were first released in 2002 and then, 15 years later, the first hints of Crocs making a major fashion impact was when designer Christopher Kane put them on the Spring/Summer 2017 runway.

Who is Simone Rocha?

Born in Dublin, Ireland, Rocha debuted at London Fashion Week in September 2010.

Rocha has been named the Harper’s Bazaar Designer of Year Award in 2016, as well as Fashion Awards for “Emerging Talent, Ready-to-Wear” in 2013, and most recently, she received the Fashion Award for “Independent British Brand” in 2021.

She now has three stand-alone stores in London, New York and Taiwan.

Contributing: Sara M Moniuszko, Pamela Avila

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