Wednesday, May 22, 2024

Blauer USA presents its new SS24 campaign

Must read

Blauer, the US-based brand, introduces its Spring-Summer 2024 collection, comprising three themed lines that highlight both design and environmental considerations.

The FUSION collection features items that integrate multiple fabrics and textures, resulting in distinctive hybrid designs that reflect contemporary style. This selection includes versatile clothing in grey, sand, blue, and green for men, and in waterlily green and sand for women, made from an innovative combination of uniform and sportswear textiles.

The PARACHUTE line is inspired by military attire, blending trendy and functional designs. It revitalises traditional military garments such as parkas, trench coats, and bomber jackets, which have become key elements of Blauer’s identity. Accompanied by cargo shorts and vivid prints and patterns, this series employs an earth-toned colour palette enhanced with bright Hawaiian-inspired prints, offering a modern take on military style. The women’s collection features tie-dyed sweatshirts and t-shirts.

The WRKWR range focuses on workwear, prioritising utility and durability while maintaining Blauer’s signature authenticity. Made from textured cotton with a relaxed fit and durable details like triple-stitched seams, this line offers casual and practical clothing in traditional workwear colours, with additional floral embroidery and sequins for women, in shades of khaki, off-white, and magenta, and men’s items in khaki and off-white with orange highlights.

The BASIC collection revisits essential pieces, including quilted jackets and waterproof jackets, in neon colours such as lime green, sky pink, and yellow.

Furthermore, the ECO range is dedicated to promoting environmental awareness through the use of recycled and upcycled materials. It features items made from OUR-OCEAN REPREVE fabric, derived from plastic collected from the oceans, and utilises eco-friendly SORONA fill, highlighting the brand’s commitment to reducing environmental impact.

Blauer’s Spring-Summer 2024 collection reflects its ongoing commitment to combining innovative design with sustainability, offering a diverse range of apparel for various occasions.

Latest article