The USA will be making their debut in the T20 World Cup as co-hosts of the tournament, set to kick off on June 1.A portion of the event, including the semifinals and finals, will be held in the Caribbean.
Amul has been appointed as the Lead Arm sponsor for both the USA and South African squads, symbolizing the dairy brand’s commitment to promoting cricket and fostering team spirit.
Having previously sponsored cricket teams such as the Netherlands, South Africa, and Afghanistan, Amul continues to expand its global footprint in the sporting arena. The partnership underscores Amul’s dedication to supporting cricketing talent from diverse backgrounds and regions.
Expressing confidence in the teams’ abilities, Jayen Mehta, Managing Director of Amul, conveyed his best wishes to both the USA and South Africa squads for the upcoming T20 World Cup. Mehta emphasized the role of Amul Milk in empowering the players to deliver outstanding performances and win accolades on the world stage.
Furthermore, Amul’s association with the Proteas extends beyond the T20 World Cup, with previous collaborations during the 2019 ODI series and the 2023 ICC Cricket World Cup. Cricket South Africa welcomed the partnership, acknowledging Amul as one of India’s most iconic and trusted dairy brands.
South Africa are slated to commence their World Cup campaign against Sri Lanka on June 3, while the USA will face Canada in the tournament opener on June 1.
As the teams gear up for this prestigious event, Amul’s sponsorship serves as a testament to the brand’s unwavering support for cricket and its global community.
(With inputs from PTI)